In 2020, Instagram launched a new feature on its platform, where the user gets to create and upload a video of up to 15 seconds. Now it’s up to 90 seconds. Earlier this summer, Instagram announced a major update with three new features:
- New 90 Second Instagram Reels Length
- Instagram Stories Stickers Coming to Reels
- Ability to Import Your Own Audio
If you are an Instagram user, I am sure that you might have been introduced to the Reels feature. The reels feature allows you to not only post a photo and video but also you can post content creation. And we have noted 5 key benefits of Instagram Reels for you all.
But, what exactly are Instagram Reels?
Instagram Reels is a new short video creation feature on Instagram. By using this feature you can create a short video of up to 90 seconds, you can add filters, music, stickers and even your own audio. We wouldn’t be surprised if Instagram extends Reels to the 5 minute mark in future. Watch this space.
The 5 key benefits of Instagram Reels are:
1.Creating quality 90 seconds of video content
After TikTok extended their video length, we knew it wouldn’t be long before Instagram extended its Reels length. And now it’s here: Reels can be up to 90 seconds long. With 90 seconds, you can create longer tutorials, demos, behind-the-scenes, or vlog content.
2. Range of filters, audio files, and AR effects
The content creation point that we mentioned earlier, also provides you with the option of selecting a wide variety of filters, audio/music files that you can add to your video. And to top it all, the AR effects that you can apply to your video will enhance the quality of your video content.
Note: With the latest Import Audio feature, you can use sounds from a video on your camera roll that’s at least five seconds long.
3. Get your content on the Explore page
If you have an open Instagram account, you get a brilliant opportunity to get featured on the Explore page. Getting your video on the Explore page will not only increase your brand awareness but also will help you get more engagement that could convert into leads.
4. Increased engagement from your followers
The Instagram algorithm is quite a tricky business to deal with. Following TikTok’s success, Instagram will do all the things to promote its Reels among its users.
So if you upload a video using Instagram Reels, the algorithm will promote its feature by actually promoting your content to more and more of your audience. This will help you get more engagement.
5. A separate section on the Hashtag page
As I mentioned earlier, Instagram is still looking forward to aggressively promote the Reels feature among its users, and that’s why it has created a separate section on the hashtags page to promote itself.
You as a user get an opportunity to feature yourself there and get your content in front of a bigger audience, but only if you use niche specific and relevant hashtags.
If you are a growing brand and looking for an opportunity then you should use Instagram Reels in your content strategy.
Instagram has the highest average engagement rate of all the main social channels, and Instagram reels are like a golden opportunity to promote your branded content.